The Truth behind Influencer Marketing by Didier Young

By now, we have all heard of the huge controversy that sparked last week between the Charleville Lodge Hotel and blogger Elle Darby. For those who might be unaware of the incident, Elle wrote an email to the hotel to pitch the idea of a free stay at the location in exchange for showcasing them on her social channels to promote awareness of the amenities to her followers. The hotel owner decided to publicly embarrass the blogger by posting her email and his obvious disdain for the blogging community and the whole affair blew out of proportion quite rapidly. I pondered writing about the subject as my views would obviously be considered biased given my profession of choice but I do believe that this is a subject worth talking about. Without further ado, let’s talk about bloggers and the reality behind our “free” things.

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