millenial

Skincare Review: Glossier by Didier Young

We now live in a world where we value a lot of things based on its instagrammable value. It is started off with gorgeous locations covered in wisteria or pretty lavender fields in Provence but it eventually made it to the food realm with its rainbow bagels and unicorn cakes. As such it should come to no surprise that other brands took notice of the instagrammable trend and started creating brands that have strong aesthetical identities for millennials to relate to. In the recent years we’ve seen our fair share of sparkles, unicorn drops and mermaids but one brand that truly managed to create a cult following based around its aesthetic is undeniably Glossier.

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