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Sustainability and Merchant Sons by Didier Young

When we think of the topic of fast fashion, clothing stores such as Zara and H&M often come to mind. Other than fast food, we seem to only think of clothing when the fast lifestyle subject comes up. However, there are other ways in which our daily lives are affected by the phenomenon. Every time we give in to the purchase of cheaper replicas where no original creativity was required, where products were the result of mass manufacture and without taking in environmental consequences or long term durability, we are giving in to the fast lifestyle. This rushed way of living, when conformity and quick results are pre requisites, surrounds us everywhere, from the mug in which you consume your morning coffee to the sheets you sleep in. 

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