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Travel Diaries: A Week in Instagrammable L.A by Didier Young

I hopped off the plane at LAX with my dreams and a cardigan a couple of weeks ago for a full week in Los Angeles. This marked my first time in the City of Angels and I won’t lie, I had mixed feelings about going there. Prior to any trip, I usually ask people who’ve travelled to my future destination for recommendations and it seemed that LA was a city that people either absolutely fell in love with or fully swore to never step foot in again. As it turned out, the city is often overtly glamourized by Hollywood and I feel that some people might have their preconceived ideas of LA shattered when they visit. That being said, the city is an interesting mix of highs and lows and it can be quite pleasant if you know exactly where to go. In today’s post, I’ll highlight some of my favourite spots and neighbourhoods in LA and quick mentions of how to enjoy the city in the best way possible.

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24 hours In Montréal with Porter Airlines: New Instagrammable Spots by Didier Young

Out of all the Canadian cities, I am glad that I picked Toronto to be my home. Afterall, the city does offer a lot of opportunities and it is imbued with an intoxication energy that never fails to empower me. However, Montréal was a close second when it came down to finding myself a Canadian home. While the french city tugs at my heartstrings with its gorgeous architecture and food scene, unfortunately its winter was the ultimate factor that caused it to come second to Toronto. I try to visit as often as possible and when Sabrina suggested that we should go for a day trip to the city, we immediately booked our Porter flights.

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Branding and Growing on Instagram by Didier Young

One of the most common questions that I receive via Direct messaging on my Instagram seems to be about social media growth. The subject of growth on the platform has been brought up multiple times in the recent months due to the increasing difficulty to reach a broader audience. With the algorithm set in place, the weird non-chronological feed and the issue of shadow banning when it comes to hashtags, Instagram has become a hard beast to tame. Don’t worry, this isn’t another blog post by a blogger complaining about a decrease in likes or unethical practices in the industry. The focus of this post is about something far more important: branding.

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Clarity by Didier Young

I was sitting in front of my laptop yesterday trying to figure out the topic of this week’s blog post. It has been a busy couple of weeks and I haven't had much time to sit down and ponder upon the next article that I wished to write. Even though so much had happened, I simply felt mentally drained but I still felt the pressure to post something today. I felt the need to post weekly on the blog to remain relevant and to keep producing content which in turn started making me feel anxious. So yesterday afternoon I decided to take a step back.

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The Truth behind Influencer Marketing by Didier Young

By now, we have all heard of the huge controversy that sparked last week between the Charleville Lodge Hotel and blogger Elle Darby. For those who might be unaware of the incident, Elle wrote an email to the hotel to pitch the idea of a free stay at the location in exchange for showcasing them on her social channels to promote awareness of the amenities to her followers. The hotel owner decided to publicly embarrass the blogger by posting her email and his obvious disdain for the blogging community and the whole affair blew out of proportion quite rapidly. I pondered writing about the subject as my views would obviously be considered biased given my profession of choice but I do believe that this is a subject worth talking about. Without further ado, let’s talk about bloggers and the reality behind our “free” things.

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Influencer Agency: Things to Know Before Joining One by Didier Young

The life of an “influencer” always seems like a dream when you look at their social channel. When you sneak a peek at the behind-the-scenes of a project, you’ll notice numerous pitches, emails and phone calls before a contract is even signed. Once the official paper works are done, the true work begins. The creative part of the job is then followed by further emails to seek the approval of the brands and often, you have to fight for your vision and creative direction of the project. I will admit that paper work has never been my forte and as the amount of contracts started increasing, I decided to look into getting an agency to represent me.

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Social Media Impact and Self-entitlement by Didier Young

An event I recently attended was the beginning of a very interesting night for me. Upon arriving at the venue, I was directed to the “Instagram table” where I was sitting quietly until I was very rudely asked to move by a blonde middle aged woman who then proceeded to sit her fellow Instagrammer friends at the table. After this, I decided to take it to my insta-stories to document my particular feeling about this intrusion and it in turn resulted in my inbox being flooded with responses from people who either felt the same way as I did, or that my words were too harsh. Either way, this whole night ignited a few topics that I would love to talk about today on the blog.

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Instagram Algorithm and Personal Consequences by Didier Young

Anytime you are at an event, you can usually tell what specific genre of blogging everyone is into based on their conversations. Fitness bloggers often talk about their gym routines or pushing their limits. Beauty bloggers are the first to notice that you’ve bleached your hair a shade lighter. Food bloggers usually crowd nearest to where the canapés are coming out to make sure they get some of the food to use as props in a photo. Those small details are often the best way to know what terrain you are entering while on the blogger battlefield. However the lines have blurred slightly lately as it seems that every blogger, no matter the genre they represent, seems to be preoccupied with the same topic: Instagram.

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Pandora's Box: The End of a Relationship by Didier Young

I woke up one morning, feeling completely numb and unable to move. I remained in bed for a couple of hours, attempting to finally regain control of my limbs and get on with my day-to-day life but it was all in vain. While it has been common for me to be cursed with small occasional depression spells, this was the first time it had ever hit me to such a magnitude. This took place slightly over a week after me and my partner decided to dissolve our two year relationship. 

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A Brunch at Lavelle by Didier Young

This past weekend, I attended a large blogger gathering at the beautiful Lavelle, located near Bathurst and King. I had been to the restaurant twice prior: I initially went for the La La Land premiere after-party (where I arrived shortly after Ryan Gosling left. Sad I know) and I had also been to the restaurant the weekend before for a more intimate brunch with five of my friends. Now that I have been to the restaurant three times, what are my thoughts about it?

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J.Crew X New Balance by Didier Young

Espresso. Americano. Cappuccino. Mocha. If you were to ask a stranger about any of those four words, they will usually know that you are referring to a form of coffee beverage. Things start to get a bit hazier when asked about affogato, bicerin or cortado. However, there has been a prominent rise in the popularity of cortado recently, due in big part of Patrick Janelle from @aguynamedpatrick and his famous #dailycortado, which triggered the inspiration for a J.Crew X New Balance shoe collaboration.

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