COS 10: The Anniversary collection of the Swedish Brand by Didier Young

Opened on Regent street in London in 2007, The first COS store was the fashion concept little sister of mega-brand H&M. Since then, the brand has grown into its own, becoming a shopping destination for avid lovers of the Scandinavian minimalist movement. The pieces are often quite reminiscent of luxury brands such as The Row and Celine but offered at a price range that is within reach of most households. Prior to COS’s Canadian landing, I will admit to not being entirely familiar to the brand. However, it was love at first sight when I entered the store located on Bloor Street. Since then, my closet has adapted itself to include numerous pieces from the Swedish brand.

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