armani

Mont Tremblant and Armani's Acqua Di Gio Absolu by Didier Young

When Giorgio Armani decided to launch his first cologne Acqua Di Gio close to twenty years ago, the designer knew that he was taking a big risk. After all, he was the face of a brand known for its apparel and this first foray into beauty could either become a stepping stone or be a major flop. Luckily for him, Acqua di Gio turned out to be a massive commercial success and it is still the leading men’s fragrance on the market nowadays. To celebrate the launch of Acqua Di Gio Absolu, I was lucky enough to be invited to partake in a sensory experience in Mont Tremblant, Québec.

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