Influencer Agency: Things to Know Before Joining One / by Didier Young

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The life of an “influencer” always seems like a dream when you look at their social channel. When you sneak a peek at the behind-the-scenes of a project, you’ll notice numerous pitches, emails and phone calls before a contract is even signed. Once the official paper works are done, the true work begins. The creative part of the job is then followed by further emails to seek the approval of the brands and often, you have to fight for your vision and creative direction of the project. I will admit that paper work has never been my forte and as the amount of contracts started increasing, I decided to look into getting an agency to represent me.

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The first step was obviously to figure out which agencies were at the top of their game in the city. While I was lucky enough to have already been approached by a couple of them for representation, I also ended up emailing another agency to set up a meeting. Much like every other important decision in your life, try and maximize the amount of options available. Also keep in mind what other type of influencers are signed to the agency. After all, one might be killing it when it comes to mommy bloggers but since I am not planning on posting about Pampers anytime soon, the contacts established by that agency are relatively useless to me. Make the time to have a one-on-one meeting with each agency, listen to what they say and don’t be shy to ask questions.

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One important factor that I took into account in choosing an agency is how I vibed with the people at those meetings. Meetings are often conducted with one of the founders of the agency and they will usually give you a breakdown of how they operate. Popular topics will be monetary compensation allocated to the agency per project (Industry standard is 20 percent), the types of projects you are looking forward to undertake in the future and the reason why the agency might want to sign you to their roster. The meeting shouldn't focus so much on what you can do for them but rather what they can do for you. I’ve recently heard of some agencies that refuse to pitch new projects for their talents and simply provide them with email contacts for them to pitch their projects themselves, before taking over once again when it comes down to the monetary compensation. That is a big no-no in my books and it should be in yours as well. Make sure to learn about all those little details before signing on.

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Last but not least, take your time. After the initial meetings, it took me a whole month before I finally agreed to sign on to an agency. I pondered the pros and cons of joining and I made sure to do some background checks about the way the agencies operate. Luckily enough, the influencer community is fairly tightly knit so it wasn't hard to ask my various friends about their personal opinions concerning their respective agencies. You should make sure you fully know what you’re getting into and be ready to relinquish some of the control that you’ve had so far. You need to learn to let someone else take over part of your work load. It was hard to do at first but it definitely helped to alleviate some of the pressure that rests on my shoulders.

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It has been a month since I joined and I couldn't be happier. I work with wonderful, inspirational people who understand my point of view and who are ready to fight for me to be able to express myself fully when it comes to campaigns. Finding the right agency can be hard at times, but when you find the perfect one it simply feels like family. Kris Jenner got nothing on my momager.

-Didier

 

 

OUTFIT DETAILS: Sweater & Jacket by COS/ Jeans by GAP/ Sunglasses by ACNE STUDIOS/ Shoes by Nike X Comme Des Garçons.